professional referrals
Guerilla marketing for financial services professional and financial institutions
Most financial advisors have tried seminars but with little success. They either spend a lot of money serving meals and get few appointments or they simply don't have the seminar presentation skills necessary to get a lot of appointments. http://www.financial-services-marketing.com/seminar.htm. Many that must use an NASD reveiwed invitation get poor results as the copy is not good.
Prospecting is the #1 challenge of financial advisors. They attempt cold calling, referrals, direct mail and many methods with mediocre success as they don't have the discipline to start and master one methodology. They spend a lot of time on client acquisition as opposed to meeting with new clients. http://www.financial-services-marketing.com/index.htm
Newsletters are a fantastic way to prospect and to also get share of mind and keep in touch with clients. Quarterly client newsletters are too infrequent and most have poorly written articles that do not get a response. A newsletter should be a direct resonse tool. of course, it's more difficult to use because of NASD reveiw issues. http://www.financial-services-marketing.com/direct-mail.htm
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